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The photographs presented here from the archives of the newspaper Okno [literally “window” — tr.note] document the creative work of its editorial staff, who sought to critically reflect on the realities of Ukraine’s economic transformation in the 1990s through artistic and allegorical means. Founded in 1994 by local entrepreneurs, the newspaper positioned itself in opposition to the old communist nomenclature, which still retained control over local government bodies and capitalized on the widespread disappointment and confusion following the collapse of the Soviet Union. The founders of Okno were the insurance company ASKO-Donbas Pivnichny (established in 1991) and its affiliated printing company PrimaPress. The emergence of the paper ended the local authorities’ monopoly over the information space, creating a platform for criticism of both the authorities and the Soviet past. With its emphasis on business, culture, and history, Okno was quickly labeled “petty bourgeois” by its opponents.

Title:

Privatization and Economic Transformation in the Post-Soviet Space: The Photo Archive of the Druzhkivka Newspaper Okno, 1990s

Year:
1994-1996
Source:
Urban Media Archive of the Center for Urban History

After declaring independence in 1991, Ukraine inherited from the Soviet Union a centralized economy almost entirely dominated by state ownership. Industry, agriculture, services, and housing were all controlled by the state. The transition to a market economy therefore required large-scale privatization—the transfer of state property into private hands. Although the first steps toward privatization had already begun before the dissolution of the USSR, the foundational law “On Privatization of State Property”—which still defines the principles of privatization today—was adopted in March 1992.

Almost simultaneously, the Verkhovna Rada adopted the Law “On Privatization Certificates,” which introduced a certificate (voucher) model: each citizen received a privatization certificate that could be used to acquire a share in an enterprise. In the following years, an annual State Privatization Program was approved, setting out the objectives, objects, and mechanisms of privatization. To implement these policies, the State Property Fund of Ukraine was established in 1994 as the central executive body responsible for carrying out privatization.

The first stage of privatization focused on the sale of small properties—shops, cafés, and service enterprises. This process was often described as “privatization by labor collectives,” since employees were granted the primary right to purchase their workplace assets. Because most of the population lacked savings, privatization was carried out through vouchers: citizens received certificates that could be exchanged for shares. On this basis, thousands of large enterprises were transformed into joint-stock companies. In practice, however, many people quickly sold their vouchers at minimal prices to financial intermediaries or “privatization funds,” which in turn consolidated control over enterprises. What followed was a massive redistribution of state property into private hands, with enterprise directors frequently emerging as the new owners—though many had little interest in investing in or modernizing production.

Beginning in October 1994, President Leonid Kuchma introduced a policy intended to curb the chaotic course of early privatization by strengthening the government’s role as regulator. In practice, however, this shift facilitated the rise of the oligarchy: access to the privatization of large enterprises was effectively restricted to groups loyal to, or closely connected with, the authorities. This primarily concerned strategic assets—power companies, metallurgical plants, and mines. Such enterprises were frequently sold at below-market prices, through non-transparent procedures that excluded genuine competition.

The photographs below, preserved in the archives of the Druzhkivka newspaper Okno (Donetsk oblast, Ukraine), illustrate the early stage of privatization and the subsequent crisis that unfolded at two local enterprises: the Druzhkivka Porcelain Factory and the Remschetmash computer repair and maintenance plant. The first series of images documents the opening of a retail store selling porcelain produced by the Druzhkivka factory. Built in 1971, the factory was privatized in 1993 and reorganized as the collective enterprise Ranok, a commercial and industrial firm.

The photographs, taken on July 26, 1995, capture the ceremonial launch of the factory store.

Representatives of local businesses and government agencies attended the opening. A buffet awaited the guests. The festive atmosphere — enhanced by the dazzling white ceremonial attire of the central figures and the richly decorated interior — created a sense of radiant chic that had been rare in Soviet times, when such splendor could usually be found only in palaces of culture. Here, however, the abundance of ceramic works transformed the space into a celebration of private enterprise, embodying the promise of prosperity, beauty, and luxury that the new economic model was expected to deliver. The interior design is especially revealing: alongside figurative works, such as a ceramic sculpture of a woman taller than life-size, one also finds abstract compositions, including a framed wall piece. This striking combination anchors the opening ceremony in a mood of optimism about private business and the dawn of a new capitalist future.

However, as journalist and local historian Yevgen Fialko from Druzhkivka recalls, the opening of the store was also tied to the influence of a local gang, which managed to intimidate and extort even such a large enterprise as the porcelain factory. The venture was short-lived: in the same year, 1995, the gang was dismantled, and the store soon closed.

The photograph of a broken cup from 1996 serves as a visual testament to the collapse of the high hopes placed on privatization. In the image, a privatization certificate lies beside the fragments of a shattered cup, symbolizing the notion that dividing a large enterprise—previously managed centrally under a planned economy—into pieces through certificate-based privatization often led not to growth, but to dispersion and destruction.

This image illustrates another crisis, arising from the confrontation between the porcelain factory and the mayor, Viktor Bilyi (1994–1996), a Communist Party representative who pursued a policy of pressure on the city’s industrial enterprises.

Similar “allegorical” moments of privatization are captured in a series of photographs documenting a meeting of the labor collective of Remschetmash, computer repair and maintenance plant.

Founded in the 1970s, the factory struggled to adapt to market conditions and, by the mid-1990s, had accumulated significant debts to the tax authorities, the pension fund, and its employees. The photographs depict a meeting of the collective during which the factory’s privatization was being discussed. One striking image — showing a soldering iron, a glass, and a piece of bread — serves as a visual metaphor for the idiom “to live on bread and water,” illustrating the precarious existence of workers facing unpaid wages and frequent downtime, entirely dependent on a faltering enterprise.

“Taking advantage of their monopoly position, they lived for the moment and didn’t think about tomorrow,” recalls journalist and local historian Yevgen Fialko. “The computer age was beginning in the world, but here they continued planning to make a living by repairing typewriters and cash registers, missing their chance — just like many other similar enterprises.”

Bibliography:

  • Law of Ukraine “On Privatization of State Property,” March 4, 1992, No. 2163 XII. [Zakon Ukrainy «Pro pryvatyzatsiiu derzhavnoho maina» vid 4 bereznia 1992 roku, № 2163 XII]
  • Law of Ukraine “On Privatization Certificates,” March 6, 1992, No. 2173 XII (enactment decree: March 6, 1992). [Zakon Ukrainy «Pro pryvatyzatsiyni papery» vid 6 bereznia 1992 roku, № 2173 XII (postanova pro vvedennia v diiu — vid 6 bereznia 1992)]
  • Kasianov, Hryhorii. Ukraine 1991–2007: Essays on Contemporary History [Ukraina 1991–2007: narysy novitnoi istorii]. Kyiv: Instytut Istorii Ukrainy NAN Ukrainy, 2008, 163–174.
  • Kulchytskyi, S., and L. Yakubova. Three Hundred Years of Solitude: Ukrainian Donbas in Search of Meaning and Homeland [Trysta rokiv samotnosti: ukrainskyi Donbas u poshukakh smysliv i Batkivshchyny]. Kyiv: Klio, 2016.
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  • Kazanskyi, D., and M. Vorotyntseva. How Ukraine Lost Donbas [Yak Ukraina vtrachala Donbas]. Kyiv: Chorna Hora, 2021.
  • Kuzin, Serhii. “They Killed One by One [Oni ubivali po ocheredi].” Nasha Druzhkovka, March 17, 2010.
  • Fialko, Yevhen. “Druzhkovka-2001: On the Eve of the Oligarchic Coup [Druzhkovka-2001. Nakanune olygarhicheskogo perevorota].” Nasha Druzhkovka, March 23, 2016.
  • Dallago, Bruno, Gianmaria Ajani, and Bruno Grancelli. Privatization and Entrepreneurship in Post-Socialist Countries: Economy, Law, and Society. Basingstoke, Hants: Macmillan, 1992.
  • Denisova, Irina, et al. “Everyone hates privatization, but why? Survey evidence from 28 post-communist countries.” Journal of Comparative Economics, 40.1 (2012): 44-61.
  • Lindner, Peter. “Situating Property in Transformation: Beyond the Private and the Collective.” Europe-Asia Studies, vol. 65, no. 7 (2013): 1275–94.
  • Pehe, Veronika, and Vítězslav Sommer. “Historicizing Postsocialist Privatization at the Juncture of the Cultural and the Economic.” Journal of contemporary Central and Eastern Europe, 30.1 (2022): 1–9.
  • Zbierski-Salameh, Suava. Bitter Harvest: Antecedents and Consequences of Property Reforms in Post-Socialist Poland. Lanham, Md: Lexington Books, 2013.
Worked on the material:
Research, comment

Kateryna Filonova

Editing

Iryna Sklokina, Ivanna Cherchovych

Comments and discussions