The development and use of nuclear weapons in the second half of the 20th century led to the emergence of the so-called “doctrine of nuclear deterrence,” which began gaining traction among American policymakers in the late 1940s. According to this doctrine, a state’s possession of nuclear weapons serves as a safeguard against the use of force by other states, as they understand that any aggression toward a nuclear-armed state could result in catastrophic losses. However, when the United States, through its Manhattan Project, ceased to be the sole state monopolizing the development and possession of weapons of mass destruction, already tense relations between the two hegemons — the U.S. and the USSR — became even more strained as the latter initiated its own nuclear armament program.
As both superpowers expanded their nuclear arsenals, the need arose to rethink the existing deterrence theory, which failed to address the question of how to prevent a clash between two nuclear-armed superpowers. This led American officials to adopt the doctrine of Mutual Assured Destruction (ironically abbreviated as “MAD”). However, they were not its originators — even Wilkie Collins, during the Franco-Prussian War, wrote about “an agent so terrible that war shall mean annihilation and men’s fears will force them to keep the peace.” In the context of the Cold War, the doctrine gained prominence thanks to U.S. Secretary of Defense Robert McNamara.
Before the Cuban Missile Crisis of 1962, McNamara adhered to a “no cities” approach, focusing on the potential destruction of Soviet military targets alone. However, after humanity came closer than ever to the possibility of a “thermonuclear holocaust,” he drastically shifted policy to emphasize the assured destruction strategy. He outlined this approach to Congress in February 1965 and continued to advocate for it. For instance, McNamara articulated it during his speech before the United Press International Editors and Publishers in San Francisco on September 18, 1967.
In that speech, he openly and directly stated that humanity would henceforth always live under the shadow of nuclear annihilation: “(…) every future age of man will be an atomic age.” He declared that the strategic goal of the United States and the core of the deterrence doctrine was assured-destruction capability and also defined the term “first-strike capability.” In his address, McNamara emphasized that the U.S. was aware of the danger of a potential nuclear war and was making every possible effort to prevent it. At the same time, he stressed that the USSR did not possess a sufficient nuclear arsenal to destroy the most critical American strategic targets in a first strike. Even in such a scenario, a retaliatory strike by the U.S. would be devastating. Moreover, McNamara underscored the importance of developing U.S. conventional forces while recognizing the military and diplomatic significance of the nuclear arsenal.
McNamara’s comments on deploying anti-ballistic missile systems (ABM) in the U.S. are also noteworthy. At the time, President Lyndon B. Johnson’s administration faced criticism for allegedly paying insufficient attention to this issue, particularly in light of similar systems being deployed by the Soviet Union. However, McNamara argued in his speech that the deployment of such systems could lead to escalation and destabilization, as well as being economically unviable. It is believed that this speech was coordinated with the President and aligned with the overall government policy on the matter.
This speech is particularly interesting as a vivid example of American rhetoric on nuclear deterrence and its evolution. It reveals how the U.S. began to view nuclear weapons not only as a tool for achieving a strategic advantage over adversaries but also as a profound moral responsibility. On the other hand, when analyzing the speech — and, perhaps even more importantly, its historical context — it is crucial to consider how the arms race was perceived by Soviet leaders. They contrasted the “peace-loving” socialist bloc with the “imperialist West,” from which they believed they needed protection. The rhetoric of Soviet leaders during the Cold War aimed to strengthen internal unity and legitimize the policy of arms buildup while also serving as a counterpoint to the Western narrative.